A new scheme called The Next Tech Girls campaign has been launched in a bid to get more women into technology roles.

A new scheme called The Next Tech Girls campaign has been launched in a bid to get more women into technology roles.

The project has set a target of placing 100 female students into STEM (science, technology, engineering and mathematics) related work experience placements. By the year 2020 it also hopes to have motivated a total of 5,000 females to pursue a career in the technology industry.

Currently, the technology workforce is made up of only 17% women which is no doubt why the campaign has already attracted the attention of many well-known employers including Virgin Money and Softwire.

Steve Brown who is the programme manager at Next Tech Girls and a director at Empiric commented:

“I’m delighted although not altogether surprised that this initiative has already been such a success. The talent shortages that the tech and digital sectors are currently facing are intrinsically linked with female under-representation and we are not alone in seeking a solution to this challenge.”

Brown also commented about how impressed they are with the interest they have received from clients who are only too happy to host their students. Less than a year into the campaign, it has proved that there certainly is an appetite for fresh young talent pools amongst employers.

The next step for the campaign is to encourage educational institutions and employers to place young female students into relevant work experience communities.

One of the biggest problems that the campaign faces however is that many young girls simply don’t want to take up subjects such as maths and technology when it comes to their A-Levels and naturally, this is putting them at a huge disadvantage.

How can women be encouraged to pursue a career in technology?

The gender gap in the technology industry will never close if women simply don’t want to work in these roles. What’s putting them off this vocation however and how can more young girls be persuaded to pursue a career in technology? Below are a number of expert opinions on the issue.

Anne-Marie Imafidon who heads up the Stemettes project feels like the media plays a role in the gender divide when it comes to technology roles:

“How many techy girls do we see on children’s TV and in the papers and in magazines? Girls who aren’t already in the industry or don’t know anyone in the industry have nothing to look to or aspire to.”

Chief executive of Snap Fashion, Jenny Griffiths feels like part of the problem is that despite everybody’s efforts, women are still in the minority in this industry and to them this can be off-putting:

“Positive discrimination can generate some feelings of suspicion among male colleagues and make women feel uncomfortable.”

Technology entrepreneur and angel investor, Wendy Tan White thinks a big part of the problem could be solved simply if women were more aware of the roles that are available to them:

“There are so many different roles other than pure coding in the tech sector. We should do a better job communicating and essentially marketing these to the female audience.”

If you would like help finding your next technology role, please feel free to contact Alpha and we will be more than happy to help.