Some top tips for using the professional social networking site to help you find your next role.

With 87% of recruiters using LinkedIn as part of their candidate search, we can vouch that it’s a great recruitment tool. It’s not just hiring managers and recruitment consultants who can benefit from the professional social networking site either. LinkedIn can also be hugely beneficial to candidates looking for their next role.

How exactly should you be using LinkedIn to assist you in your job search however?

According to the site’s very own CEO, the best ways to maximise the potential of your LinkedIn profile include:

  • Keeping your profile up to date
  • Listing your most current skills and objectives
  • Highlighting your recent experience

He also stated that above all, authenticity is the best way to get the most out of the platform. Speaking to the American news channel, CBS, Weiner advised users to:

"Be yourself and represent who you are. It's not just your experiences, this is not a resume. It’s a more dynamic approach to representing your experience, your skills, your objectives, what you know and what you're interested in within a professional context.”

He continued:

“The more complete, fresh and recent that information has been updated, the more opportunities are going to accrue to our members."

Ensure your profile is 100% complete

The first thing you should ensure is that your profile is complete. Accounts with a photo are 14 times more likely to get views and those who post their skills are 13 times more likely to get seen by potential employers.

Another benefit of including a photo in your profile is that it helps people to recognise you which is ideal when you have an interview somewhere or you’re attending a networking event.

You should aim for an all-star rating on LinkedIn because this means that your profile is optimised for success and is 27 times more likely to be found in recruiter searches. To find out your rating, head to your profile page and scroll down to your dashboard. On the right-hand side it will either give you an all-star rating or tell you what you need to add to achieve this.

Have a great headline

Your photo, name and headline (listed below your photo) are all people will see when conducting a search on LinkedIn. It’s crucial to get your headline right because this will help recruiters to identify very quickly if you’re the candidate they’re looking for. Use this opportunity to highlight exactly what you do and what you’re in the market for.

This must be 120 characters or less and some great examples include:

  • Sales representative | Helping IT professionals provide support anytime, anywhere.
  • Enterprise software executive | Helping retailers find better performance, productivity and profitability.
  • UI/JavaScript developer | Front & back end | Seeking full-time opportunity

Follow the companies you’re interested in

Make a list of the companies you’d love to work for and then follow them on LinkedIn. This means you’ll be the first to hear if any opportunities arise and it’s also a great way to learn more about the company which will stand you in good stead if you ever interview there.

Be active

As Jeff Weiner said, your LinkedIn profile is more than just a CV. Be active on the platform and this will increase your chances of being seen by the right people. Post any articles you write, comment on other people’s posts and join professional groups. The more you interact and post, the more you’ll build recognition.

If you need help optimising your profile for your job search, please contact Alpha about our job seeker support courses which cover LinkedIn support.